Vitamins and Dietary Supplements in India
Consumption of vitamins and dietary supplements registered value growth of 13% in 2016. The growth was driven by the increased acceptance of vitamins amongst urban consumers and doctors’ focus on improving immunity and disease resistance. Furthermore, hectic lifestyles combined with rising disposable incomes, further drove sales of vitamin and dietary supplements in 2016.
Euromonitor International's Vitamins and Dietary Supplements in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
- VITAMINS AND DIETARY SUPPLEMENTS IN INDIA
- Euromonitor International
- September 2016
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Vitamins
- Dietary Supplements
- Competitive Landscape
- Prospects
- Category Data
- Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
- Summary 2 Multivitamins: Brand Ranking by Positioning 2016
- Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
- Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
- Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
- Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
- Table 6 Sales of Tonics by Positioning: % Value 2013-2016
- Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
- Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
- Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
- Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
- Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
- Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
- Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
- Dabur India Ltd in Consumer Health (india)
- Strategic Direction
- Key Facts
- Summary 3 Dabur India Ltd: Key Facts
- Summary 4 Dabur India Ltd: Operational Indicators
- Competitive Positioning
- Summary 5 Dabur India Ltd: Competitive Position 2016
- Emami Ltd in Consumer Health (india)
- Strategic Direction
- Key Facts
- Summary 6 Emami Ltd: Key Facts
- Summary 7 Emami Ltd: Operational Indicators
- Competitive Positioning
- Summary 8 Emami Ltd: Competitive Position 2016
- GlaxoSmithKline Consumer Healthcare Ltd in Consumer Health (india)
- Strategic Direction
- Key Facts
- Summary 9 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
- Summary 10 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators
- Competitive Positioning
- Summary 11 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2016
- Herbalife International India Pvt Ltd in Consumer Health (india)
- Strategic Direction
- Key Facts
- Summary 12 Herbalife International India Pvt Ltd: Key Facts
- Competitive Positioning
- Summary 13 Herbalife International India Pvt Ltd: Competitive Position 2016
- Himalaya Drug Co, the in Consumer Health (india)
- Strategic Direction
- Key Facts
- Summary 14 The Himalaya Drug Co: Key Facts
- Competitive Positioning
- Summary 15 The Himalaya Drug Co: Competitive Position 2016
- Executive Summary
- Consumer Health Enjoys Positive Value Growth in 2016
- Government Action Against A Number of Drugs Impacts OTC
- Herbal/ayurvedic Players Continue To Have A Stronger Impact on Consumer Health
- Chemists/pharmacies and Parapharmacies/drugstores Continue To Grow
- Consumer Health Is Forecast To Register Positive Growth
- Key Trends and Developments
- Lack of Proper Policy Leads To Ongoing Overlapping of OTC and Rx Brands
- Consumer Health Sales Are Set To Be Driven by Self-medication and A More Progressive Approach
- Constant Rising Demand for Ayurvedic/herbal Option Opens Significant Opportunities
- Territory Key Trends and Developments
- East and Northeast India
- North India
- South India
- West India
- Rural Vs Urban Key Trends and Developments
- Trends
- Competitive Landscape
- Prospects
- Market Indicators
- Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
- Table 15 Life Expectancy at Birth 2011-2016
- Market Data
- Table 16 Sales of Consumer Health by Category: Value 2011-2016
- Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
- Table 18 Sales of Consumer Health by Region: Value 2011-2016
- Table 19 Sales of Consumer Health by Region: % Value Growth 2011-2016
- Table 20 Sales of Consumer Health by Rural vs Urban: % Value 2016
- Table 21 NBO Company Shares of Consumer Health: % Value 2012-2016
- Table 22 LBN Brand Shares of Consumer Health: % Value 2013-2016
- Table 23 Distribution of Consumer Health by Format: % Value 2011-2016
- Table 24 Distribution of Consumer Health by Format and Category: % Value 2016
- Table 25 Forecast Sales of Consumer Health by Category: Value 2016-2021
- Table 26 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
- Table 27 Forecast Sales of Consumer Health by Region: Value 2016-2021
- Table 28 Forecast Sales of Consumer Health by Region: % Value Growth 2016-2021
- Appendix
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
- Sources
- Summary 16 Research Sources
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook