As more consumers became interested in adopting healthier lifestyles and improving their daily eating habits, the demand for vitamins and dietary supplements grew. This was especially the case amongst middle-income consumers, for whom multivitamins provide an entry into the category. In this context, segmentation played a key role in targeting specific groups of buyers, based on gender, age and level of physical activity.
Euromonitor International's Vitamins and Dietary Supplements in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Vitamins and Dietary Supplements market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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