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Vitamins in Cameroon

Vitamins in Cameroon

In 2019, consumer in Cameroon were questioning the nutritional value of the food they consumed. There was an increasing perception that food grown by fertilisers and food that had chemicals used on them had reduced nutritional value and were not adequate in providing essential daily vitamins and minerals. This drove sales of vitamins, as consumers wanted to ensure they made up for any nutrients their food failed to deliver.

Euromonitor International's Vitamins in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Vitamins in Cameroon
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
As Consumers Question the Nutritional Value of Food, Sales of Vitamins Increases
Cameroonians Favour Multivitamins That Provide Multiple Benefits
Vitamins Is Boosted by Growing Awareness of Beauty and Health Benefits
Competitive Landscape
Gsk Consumer Healthcare Takes the Lead From Tianshi Group
Price and Competitive Marketing Strategies Will Shape the Forecast Period
Fortified Foods and Dietary Supplements Are A Threat To Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Self-medicating, International Players and A Rise in Healthy Living Shaped 2019
Health Awareness Boosts Sales As Consumers Take Preventative Measures
Illegal Medications Continue To Threaten Value Sales for Consumer Health
Direct Sellers and Chemists/pharmacies Have Vast Distribution in Cameroon
An Increase in Disposable Income Will Drive Value Sales Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Sources
Summary 2 Research Sources

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