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Vitamins in the US


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Vitamins in the US

As the trend of wellness continues to manifest in the US, consumers are opting for healthier lifestyles and engaging with activities that aid that mission. In maintaining a certain level of health over a longer period of time, prevention of both acute and chronic conditions is a goal for many. The growing use of vitamins exemplifies this trend of prevention with consumers aiming to fill nutritional gaps that could otherwise lead to health complications later on. As healthcare costs rise in the U...

Euromonitor International's Vitamins in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Vitamins in the US
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Prevention Over Treatment Growing for US Consumers
Innovation in Vitamins Through Broadening Formats
Disagreement on Effectiveness Not A Strong Factor on Demand
Competitive Landscape
the Nature's Bounty Co A Leading Player With Diverse Portfolio of Brands
Continued Push for Inclusion of Vitamins in Snap Benefits
Online Consumption Growing
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Demand for Naturals Stimulates Both Growth and Competition
Preventative Health Remains A Key Focus
Key Brands in OTC Maintain Their Dominance
New Positionings Drive Growth in Vitamins and Dietary Supplements (vds)
Continued Growth Expected Over the Forecast Period, With High Variations Across Categories
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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