Video Games in Thailand

Video Games in Thailand

Video games maintained dynamic current value growth in 2019, seeing a double-digit increase. However, video games hardware saw only marginal growth, whilst video games software saw a dramatic increase. Despite video games hardware seeing only slow growth in 2019, this was a strong improvement compared with the double-digit current value declines in the previous three years. This was due to a new launch in static consoles in 2019, Nintendo Switch, as well as Nintendo Switch Lite in hand-held cons...

Euromonitor International's Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Video Games in Thailand
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Digital video games software drives growth
Events raise awareness of video games amongst consumers
Software players increase their lead
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2014-2019
Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Growth continues despite falling birth rate, as disposable incomes rise
Players in video games maintain their lead
Education and play move to the digital world
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2014-2019
Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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