Video games in Poland recorded 14% current value growth in 2015. The main reasons behind such strong positive development were the 17% increase recorded in value sales of computer games and console games, the decreasing rate of piracy and strong growth in mobile games. Apart from various cyclical factors, sales of video games also continue to benefit from the strong competition which exists among retailers offering high discounts on new legal video games software, especially on older titles.
Euromonitor International's Video Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Video Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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