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Video Games in Italy

Video Games in Italy

With young and older consumers enjoying video games, the category posted strong value growth in 2018. As the Italian market is less mature than some other EU markets, there remains significant room for development and growth. For example, static consoles is predicted to perform well in the early forecast period to remain a favourite device of Italian gamers.

Euromonitor International's Video Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Video Games in Italy
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Another Strong Performance From Video Games As Customers Buy in To Big Name Games
Gamers Prefer Online Purchases
Connectivity Supports Development
Competitive Landscape
the Competition Intensifies As Key Players Vie for Customers With New Titles and Innovation
Novelties Stimulate Interest in Ar/vr Headsets
More Space for Small Developers As They Become More Visible Despite Limited Marketing Budgets
Category Data
Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
Executive Summary
Video Games Ensures Positive Value Growth Performance in 2018
Demographic Changes Hamper Traditional Toys and Games, But Stem-focused Toys and 'kidults' Prevent A Strong Decline
Successful Companies Invest in the Industry
Retailers Seek Ways To Engage Consumers Amid A Difficult Trading Climate
Positive Growth Anticipated Across Toys and Games, Despite the Lower Birth Rate
Market Data
Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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