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Video Games in Brazil

Video Games in Brazil

The improving signs in the Brazilian economy, which in turn have revealed more positive socioeconomics indicators such as growth of disposable incomes after three deteriorating years, partly explain a rebound by video games. This was especially the case for hand-held consoles with a high price point, which is an obstacle to increase penetration amongst low- to mid-income consumers. Moreover, prolonged stability in exchange rates, since most of the components are imported, has contributed to marg...

Euromonitor International's Video Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


VIDEO GAMES IN BRAZIL
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Gradual Recovery of Disposable Incomes and Demographic Changes Revive Hardware
Mobile Environment Is Driving Online Games Sales
Huge Grey Market Continues To Be Major Challenge To Legal Sales
Competitive Landscape
Playstation 4 and Xbox One Remain the Most Desirable Static Consoles
Call of Duty Cements Its Robust Position in Both Physical and Digital World
Large Variety of Titles in Mobile Games Hampers Consolidation of Brands
Category Data
Executive Summary
Modest Growth in Traditional Games Contrasts With Double-digit Growth Within Some Categories of Video Games
Entertainment Effect Has Striking Impact on Toys and Games
Licensed Brands Increase Their Dominance
Channel Dynamics Between Traditional Toys and Games Vary Considerably
Toys and Games Is Set To Recover From Losses of Economic Crisis
Market Data
Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

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