Video Games in Asia Pacific
Asia Pacific was the largest and fastest-growing market for video games in 2016, as mobile gaming continues to see enormous growth within the region. The rapid proliferation of smartphones along with the adoption of free-to-play gaming has brought video games to an incredibly broad audience. While this mobile growth will still be the dominant factor through to 2021, new technologies such as the Nintendo Switch and AR/VR headset introductions could reassert the influence of video game hardware.
Euromonitor International's Video Games in Asia Pacific global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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