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Video Games in Asia Pacific

Video Games in Asia Pacific
Euromonitor International
November 2017
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

Video Games in Asia Pacific

Asia Pacific was the largest and fastest-growing market for video games in 2016, as mobile gaming continues to see enormous growth within the region. The rapid proliferation of smartphones along with the adoption of free-to-play gaming has brought video games to an incredibly broad audience. While this mobile growth will still be the dominant factor through to 2021, new technologies such as the Nintendo Switch and AR/VR headset introductions could reassert the influence of video game hardware.

Euromonitor International's Video Games in Asia Pacific global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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