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Vian SA in Consumer Health (Greece)

VIAN SA IN CONSUMER HEALTH (GREECE)
Euromonitor International
September 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Vian SA: Key Facts
Summary 2 Vian SA: Operational Indicators
Competitive Positioning
Summary 3 Vian SA: Competitive Position 2016

Vian SA in Consumer Health (Greece)

Vian is preparing to enter its products into the grocery channel, following the announcement of basic OTC products being included in the list of products able to be sold via this channel. With Vian marketing the top ranking brand in value terms in Greece (Depon, analgesics), it is planning to develop a whole new strategy to cover this new distribution network, and will back it up with promotions and advertising.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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