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Via Varejo SA in Consumer Electronics (Brazil)

Via Varejo SA in Consumer Electronics (Brazil)

To strengthen its position in electronics and appliance specialist retailers in Brazil, Magazine Luiza will continue to pursue a multichannel strategy. This will involve investment in bricks-and-mortar outlets, virtual stores (outlets with limited selling space and stock that is essentially a showcase for products ultimately purchased online) and internet retailing, which includes sales via the company’s social media platform Magazine Você.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


VIA VAREJO SA IN CONSUMER ELECTRONICS (BRAZIL)
Euromonitor International
September 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Magazine Luiza SA: Key Facts
Summary 2 Magazine Luiza SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Magazine Luiza SA: Competitive Position 2015

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