Via Varejo SA in Consumer Electronics (Brazil)
To strengthen its position in electronics and appliance specialist retailers in Brazil, Magazine Luiza will continue to pursue a multichannel strategy. This will involve investment in bricks-and-mortar outlets, virtual stores (outlets with limited selling space and stock that is essentially a showcase for products ultimately purchased online) and internet retailing, which includes sales via the company’s social media platform Magazine Você.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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