Vessena SA has been battling over the years against international companies that dominate home care. It is currently firmly established and consumers are well aware of the company’s brands: Conejo, Cristal, Neon, Okey and Pluma. It is ready to increase production volumes and climb in the rankings of the categories in which it is active.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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