Vessena SA in Home Care (Uruguay)
Vessena SA has been battling over the years against international companies that dominate home care. It is currently firmly established and consumers are well aware of the company’s brands: Conejo, Cristal, Neon, Okey and Pluma. It is ready to increase production volumes and climb in the rankings of the categories in which it is active.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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