Velta Plus EU had relatively weak distribution scope towards the end of the review period. As such, it is likely that the company will concentrate on covering more distribution channels, both the off- and on-trade, going forward. Although the company believes it has most potential in the on-trade with its premium products, it also plans to focus on gaining more value share within tea retail. This will include strategies, such as online communication with Czech consumers through social websites,...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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