Van der Valk Groep in Consumer Foodservice (Netherlands)
Van der Valk Groep has evolved its general strategy in recent years from a focus on cost reduction towards investment, with the company looking to invest in new restaurants and improving the interiors of existing outlets. In terms of foodservice, the change of strategy resulted in Van der Valk attempting to expand its customer base by simultaneously targeting distinct consumer groups. While the company’s older outlets continue to serve consumers at the lower end of the price spectrum, its new an...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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