Valeant Pharmaceuticals Inc in Consumer Health (Canada)
Beginning in 2010, Valeant set about pursuing an ambitious growth plan that eschewed the traditional dynamics of the pharmaceutical industry. Instead of investing heavily in high-risk, high-reward new drug research and development, the company focused on acquiring underutilised brands and companies, ramping up the sales force and increasing prices to drive substantial revenue growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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