Vacuum Cleaners in Turkey

Vacuum Cleaners in Turkey

Vacuum cleaners in Turkey demonstrated a drastic downward trend in terms of retail volume sales in 2018 and 2019 due to significant economic hardship in the country. Due to diminishing income levels, consumers are avoiding purchasing outdated types of vacuum cleaners. As a result, retail volume sales of wet and dry, steam and handheld vacuum cleaners registered the most dramatic decline in 2018 and 2019 and are expected to continue to decline in the forecast period. Retail volume sales of vacuum...

Euromonitor International's Vacuum Cleaners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Vacuum Cleaners in Turkey
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Replacements Previously Postponed and A Preference for More Practical Formats Will Revive Sales of Vacuum Cleaners
the Consumer Shift Towards New Product Developments Is Expected To Boost Value Sales Growth
Discounters and Internet Retailing Are the Only Channels To Gain Share in 2019
Competitive Landscape
Fakir Leads Due To Its Strength in Stick Vacuum Cleaners and Its Budget-friendly Prices
Philips Retains Its Position Due To Its Strength in Cylinder Vacuum Cleaners
International Brands Focus on New Product Development While Local Brands Continue To Offer Affordability
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 2 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Executive Summary
Economic Downturn Causes Ongoing Decline in Retail Volume Sales of Consumer Appliances
Value Growth in 2019 Continues To Be Determined by Sharply Rising Average Unit Prices
Arçelik As Remains the Leading Player
Discounters and Internet Retailing Continue To Gain Ground
Revival in Retail Volume Sales of Consumer Appliances Is Expected Over the Forecast Period
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 17 Sales of Consumer Appliances by Category: Value 2014-2019
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 24 Sales of Small Appliances by Category: Volume 2014-2019
Table 25 Sales of Small Appliances by Category: Value 2014-2019
Table 26 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 29 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 30 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 32 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 33 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 42 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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