Universal/Inclusive Packaging Design in Home Care
“Universal” or “inclusive” design aims to provide products which serve as large a proportion of the population as possible. The poor, disabled people and the elderly together form a massive global constituency, and they should not be discriminated against. As the global population ages and the home care market saturates, packaging for home care products will necessarily be a more prominent feature. Manufacturers need to adopt designs and packaging that allow for universal product usage.
Euromonitor International's Universal/Inclusive Packaging Design in Home Care global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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