Unisuper SA in Home Care (Guatemala)
Unisuper is the largest domestic supermarket operator in Guatemala. It operates two brands, La Torre and Econosuper, and has been able to capture a large share of supermarkets in the country. Since 2011, the company has focused on standardising its stores, in terms of size, product range and other characteristics, to clearly make a difference between its two brands. In the last two years the company also began to expand by opening new supermarkets in key areas in Guatemala City to try and gain...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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