Unilever UK Ltd in Home Care (United Kingdom)
Over the forecast period, as rising real wages somewhat lessen UK consumers’ sensitivity to home care price fluctuations, Unilever UK is positioned to profit from a further aggressive expansion of its key Domestos and Persil brands. The firm is set to focus on renewed investment in new product development in order to counter the rising sophistication of private label. Over the review period, Domestos recorded a strong performance as Unilever UK used the brand’s strength within bleach to increase...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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