Unilever Jerónimo Martins Lda in Packaged Food (Portugal)
Unilever Jerónimo Martins aims to maintain and strengthen its already favourable position in several packaged food categories by continuously innovating and promoting its well-known brands. The company continues to strive to introduce favourably priced economy products in addition to its standard and premium brands, promoting all of the brands that offers through the use of frequent price discounts and special offers in an effort to sustain demand among price-sensitive consumers. At the same...
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