Unilever Jerónimo Martins Lda in Packaged Food (Portugal)
Focusing on a multi-brand strategy, Unilever Jerónimo Martins is expected to try to stimulate sales in order to steal share from its competitors and eventually reach the leading position in packaged food in the forecast period. In order to accomplish this goal, the company is likely to largely invest in marketing, and especially in digital marketing. Unilever Jerónimo Martins is being helped by Google and IPG Media Brands, and these two institutions will help the producer to play fiercely in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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