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Unilever Jerónimo Martins Lda in Packaged Food (Portugal)

Unilever Jerónimo Martins Lda in Packaged Food (Portugal)

Focusing on a multi-brand strategy, Unilever Jerónimo Martins is expected to try to stimulate sales in order to steal share from its competitors and eventually reach the leading position in packaged food in the forecast period. In order to accomplish this goal, the company is likely to largely invest in marketing, and especially in digital marketing. Unilever Jerónimo Martins is being helped by Google and IPG Media Brands, and these two institutions will help the producer to play fiercely in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
November 2016
Strategic Direction
Key Facts
Summary 1 Unilever Jerónimo Martins Lda: Key Facts
Summary 2 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
Summary 3 Unilever Jerónimo Martins Lda: Competitive Position 2016

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