Unilever Italia Srl in Home Care (Italy)
During 2016 Unilever performed very well in home care. It entered automatic dishwashing with a brand already strong in hand dishwashing, which performed well, grabbing category shares from its competitors and private label. Unilever seemed to demonstrate its intention to grow in importance among Italian manufacturers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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