Facing huge pressure, Unilever China Ltd is undergoing a series of reform, including adjusting products’ prices and the company structure, while reducing costs. It raised its average price by 2% in the first quarter of 2016. It also stated that it will change the package size of the product to drive sales growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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