It is expected that Unilever will continue to invest heavily in marketing activities over the forecast period to increase consumer awareness of its brands and maintain its strong lead in the Brazilian home care market. In particular, the company is expected to focus on promoting flagship laundry care, dishwashing and surface care brands such as Omo, Surf, Sun and Cif. Unilever Brasil has the group’s second largest sales operation in the world, behind only the US, and therefore has an essential r...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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