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Unilever Brasil Ltda in Home Care (Brazil)

Unilever Brasil Ltda in Home Care (Brazil)

It is expected that Unilever will continue to invest heavily in marketing activities over the forecast period to increase consumer awareness of its brands and maintain its strong lead in the Brazilian home care market. In particular, the company is expected to focus on promoting flagship laundry care, dishwashing and surface care brands such as Omo, Surf, Sun and Cif. Unilever Brasil has the group’s second largest sales operation in the world, behind only the US, and therefore has an essential r...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    January 2017
    Strategic Direction
    Key Facts
    Summary 1 Unilever Brasil Ltda: Key Facts
    Competitive Positioning
    Summary 2 Unilever Brasil Ltda: Competitive Position 2016

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