Unilever Brasil Ltda in Beauty and Personal Care (Brazil)
During the deeper crisis period (2015-2016), Unilever Brasil focused its efforts on reducing expenses and increasing the efficiency of its sales management. With these savings, the company invested in its core brands. In general, Unilever Brasil seeks to renew 70% of its product portfolio every year. As a result, the company leads in key categories such as bath and shower, deodorants and hair care. Therefore, such strategies should guide the company in the upcoming years.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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