Unilever de Argentina SA in Packaged Food (Argentina)
Although Unilever de Argentina was not among the top six players in packaged food in terms of retail value sales in 2016, it was the leader in soup and sauces, dressings and condiments. The focus is on boosting consumption in these categories through aggressive advertising campaigns and divesting non-core business to maximise profitability.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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