Unión de Cervecerías Peruanas Backus & Johnston SAA in Alcoholic Drinks (Peru)
Backus & Johnston is the most important company in the alcoholic drinks market. It accounted for 96% of total volume sales of beer in 2016, offering a wide portfolio of products. The direction of the company will be led by AB InBev, the new owner of SABMiller worldwide, and operations will be directed from the Colombian office. The launch of global brands in the Peruvian market is expected in the future, as part of Backus & Johnston’s strategy of expanding the customer base for beer in the count...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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