Ugur Sogutma AS in Consumer Appliances (Turkey)
Over the course of the review period Ugur Sogutma pursued a strategy of expanding its product range, largely within refrigeration appliances, to boost its retail sales. To that end, the company introduced a number of new freezers, fridge-freezers and air conditioners at the end of the review period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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