Ubisoft Entertainment SA in Toys and Games (France)
Ubisoft’s medium-term objective in France is to grow its sales revenue by at least 50% over the first two years of the forecast period. The company plans to do so by focusing on a smaller number of games (but of AAA ratings) which can generate high value. The company also seeks to increase its profitability by further building on strategies which favour digital software, as well as prolonging the lifecycles of its video games.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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