URC Vietnam Co Ltd in Health and Wellness (Vietnam)
Given the serious food safety scandal with excessive amounts of lead found in its C2 RTD tea and Red Dragon energy drink products, URC Vietnam Co’s mission is to redeem its image in Vietnam. Similar to its formidable competitor, Tan Hiep Phat Group, the company might focus on charity and PR activities to create an image of a socially responsible business.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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