Travel Personalisation 2.0
Personalisation is the big game changer for the airlines sector, forcing companies to review their business models and strategies. Big data analysis is key in customer profiling which helps carriers deliver the desired customised service. At the heart of personalisation are three major components - the customer, the complete passenger journey and the vitally important customised service.
Euromonitor International's Travel Personalisation 2.0 global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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