Travel in Malaysia

Travel in Malaysia

2022 sees travel in Malaysia on track to recovery as the county transitions to the endemic phase of the coronavirus. In April 2022, it fully reopened its borders and a month later allowed tourists to enter with no need to show proof of COVID-19 tests. As such, international visitors have begun to return to Malaysia, and around the first week of May near half a million people entered Malaysia from Singapore through the countries’ newly-opened land borders.

Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Booking, Car Rental (Destination), In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in Malaysia
Euromonitor International
October 2022
List Of Contents And Tables
TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
Travel in 2022
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
CHART 1 Inbound Receipts: 2022-2027
CHART 2 Average Spend per Trip for Inbound Arrivals: 2022-2027
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2017-2022
Table 2 Surface Travel Modes Online Sales: Value 2017-2022
Table 3 Forecast Surface Travel Modes Sales: Value 2022-2027
Table 4 Forecast Surface Travel Modes Online Sales: Value 2022-2027
Table 5 In-Destination Spending: Value 2017-2022
Table 6 Forecast In-Destination Spending: Value 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tourism stakeholders work hard to boost travel to Malaysia as international borders reopen
Domestic tourism benefits from governmental support and high rates of vaccination
PROSPECTS AND OPPORTUNITIES
Smart Tourism 4.0 to be key focus for development and innovation
Tourism to benefit from government partnerships with e-commerce players
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2017-2022
Table 8 Inbound Arrivals by Country: Number of Trips 2017-2022
Table 9 Inbound City Arrivals 2017-2022
Table 10 Inbound Tourism Spending: Value 2017-2022
Table 11 Forecast Inbound Arrivals: Number of Trips 2022-2027
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2022-2027
Table 13 Forecast Inbound Tourism Spending: Value 2022-2027
Table 14 Domestic Trips by Destination: Number of Trips 2017-2022
Table 15 Domestic Spending: Value 2017-2022
Table 16 Forecast Domestic Spending: Value 2022-2027
Table 17 Outbound Departures: Number of Trips 2017-2022
Table 18 Outbound Departures by Destination: Number of Trips 2017-2022
Table 19 Outbound Tourism Spending: Value 2017-2022
Table 20 Forecast Outbound Departures: Number of Trips 2022-2027
Table 21 Forecast Outbound Departures by Destination: Number of Trips 2022-2027
Table 22 Forecast Outbound Spending: Value 2022-2027
AIRLINES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cautious consumers drive growth in domestic travel, benefiting low cost carriers
AirAsia back at the top in airlines in 2022, dominating low cost carriers
PROSPECTS AND OPPORTUNITIES
Airlines to recover to pre-pandemic levels by 2024
Online sales to rise faster than offline sales while AirAsia continues to innovate and diversify
CATEGORY DATA
Table 23 Airlines Sales: Value 2017-2022
Table 24 Airlines Online Sales: Value 2017-2022
Table 25 Airlines: Passengers Carried 2017-2022
Table 26 Airlines NBO Company Shares: % Value 2017-2021
Table 27 Non-Scheduled Carriers Brands by Key Performance Indicators 2022
Table 28 Low Cost Carriers Brands by Key Performance Indicators 2022
Table 29 Full Service Carriers Brands by Key Performance Indicators 2022
Table 30 Forecast Airlines Sales: Value 2022-2027
Table 31 Forecast Airlines Online Sales: Value 2022-2027
LODGING (DESTINATION) IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022 sees big improvements for hotels in Malaysia
Upscale and luxury hotels to benefit from tourism recovery, having suffered most during the pandemic
PROSPECTS AND OPPORTUNITIES
Malaysia to welcome several new openings as players invest in ecotourism
Full recovery predicted for hotels by 2025, though players likely to raise rates
CATEGORY DATA
Table 39 Lodging (Destination) Sales: Value 2017-2022
Table 40 Lodging (Destination) Online Sales: Value 2017-2022
Table 41 Hotels Sales: Value 2017-2022
Table 42 Hotels Online Sales: Value 2017-2022
Table 43 Other Lodging Sales: Value 2017-2022
Table 44 Other Lodging Online Sales: Value 2017-2022
Table 45 Lodging (Destination) Outlets: Units 2017-2022
Table 46 Lodging (Destination) Rooms: Number of Rooms 2017-2022
Table 47 Lodging (Destination) by Incoming vs Domestic: % Value 2017-2022
Table 48 Hotels NBO Company Shares: % Value 2017-2021
Table 49 Hotel Brands by Key Performance Indicators 2022
Table 50 Forecast Lodging (Destination) Sales: Value 2022-2027
Table 51 Forecast Lodging (Destination) Online Sales: Value 2022-2027
Table 52 Forecast Hotels Sales: Value 2022-2027
Table 53 Forecast Hotels Online Sales: Value 2022-2027
Table 54 Forecast Other Lodging Sales: Value 2022-2027
Table 55 Forecast Other Lodging Online Sales: Value 2022-2027
Table 56 Forecast Lodging (Destination) Outlets: Units 2022-2027
BOOKING IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Booking begins to bounce back amid relaxed restrictions in 2022
Mayflower leads overall with Expedia number one in travel intermediaries online; players develop diverse strategies to capture new consumers post-pandemic
PROSPECTS AND OPPORTUNITIES
Digital developments to drive growth in booking while diversification remains central to progress
Full recovery set for 2024 with online sales driving growth and prompting a greater shift towards omnichannel solutions
CATEGORY DATA
Table 32 Booking Sales: Value 2017-2022
Table 33 Business Travel Sales: Value 2017-2022
Table 34 Leisure Travel Sales: Value 2017-2022
Table 35 Travel Intermediaries NBO Company Shares: % Value 2017-2022
Table 36 Forecast Booking Sales: Value 2022-2027
Table 37 Forecast Business Travel Sales: Value 2022-2027
Table 38 Forecast Leisure Travel Sales: Value 2022-2027

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings