Travel in Malaysia
2022 sees travel in Malaysia on track to recovery as the county transitions to the endemic phase of the coronavirus. In April 2022, it fully reopened its borders and a month later allowed tourists to enter with no need to show proof of COVID-19 tests. As such, international visitors have begun to return to Malaysia, and around the first week of May near half a million people entered Malaysia from Singapore through the countries’ newly-opened land borders.
Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Booking, Car Rental (Destination), In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Travel in Malaysia
- Euromonitor International
- October 2022
- List Of Contents And Tables
- TRAVEL IN MALAYSIA
- EXECUTIVE SUMMARY
- Travel in 2022
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
- CHART 1 Inbound Receipts: 2022-2027
- CHART 2 Average Spend per Trip for Inbound Arrivals: 2022-2027
- MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2017-2022
- Table 2 Surface Travel Modes Online Sales: Value 2017-2022
- Table 3 Forecast Surface Travel Modes Sales: Value 2022-2027
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2022-2027
- Table 5 In-Destination Spending: Value 2017-2022
- Table 6 Forecast In-Destination Spending: Value 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TOURISM FLOWS IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Tourism stakeholders work hard to boost travel to Malaysia as international borders reopen
- Domestic tourism benefits from governmental support and high rates of vaccination
- PROSPECTS AND OPPORTUNITIES
- Smart Tourism 4.0 to be key focus for development and innovation
- Tourism to benefit from government partnerships with e-commerce players
- CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2017-2022
- Table 8 Inbound Arrivals by Country: Number of Trips 2017-2022
- Table 9 Inbound City Arrivals 2017-2022
- Table 10 Inbound Tourism Spending: Value 2017-2022
- Table 11 Forecast Inbound Arrivals: Number of Trips 2022-2027
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2022-2027
- Table 13 Forecast Inbound Tourism Spending: Value 2022-2027
- Table 14 Domestic Trips by Destination: Number of Trips 2017-2022
- Table 15 Domestic Spending: Value 2017-2022
- Table 16 Forecast Domestic Spending: Value 2022-2027
- Table 17 Outbound Departures: Number of Trips 2017-2022
- Table 18 Outbound Departures by Destination: Number of Trips 2017-2022
- Table 19 Outbound Tourism Spending: Value 2017-2022
- Table 20 Forecast Outbound Departures: Number of Trips 2022-2027
- Table 21 Forecast Outbound Departures by Destination: Number of Trips 2022-2027
- Table 22 Forecast Outbound Spending: Value 2022-2027
- AIRLINES IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Cautious consumers drive growth in domestic travel, benefiting low cost carriers
- AirAsia back at the top in airlines in 2022, dominating low cost carriers
- PROSPECTS AND OPPORTUNITIES
- Airlines to recover to pre-pandemic levels by 2024
- Online sales to rise faster than offline sales while AirAsia continues to innovate and diversify
- CATEGORY DATA
- Table 23 Airlines Sales: Value 2017-2022
- Table 24 Airlines Online Sales: Value 2017-2022
- Table 25 Airlines: Passengers Carried 2017-2022
- Table 26 Airlines NBO Company Shares: % Value 2017-2021
- Table 27 Non-Scheduled Carriers Brands by Key Performance Indicators 2022
- Table 28 Low Cost Carriers Brands by Key Performance Indicators 2022
- Table 29 Full Service Carriers Brands by Key Performance Indicators 2022
- Table 30 Forecast Airlines Sales: Value 2022-2027
- Table 31 Forecast Airlines Online Sales: Value 2022-2027
- LODGING (DESTINATION) IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- 2022 sees big improvements for hotels in Malaysia
- Upscale and luxury hotels to benefit from tourism recovery, having suffered most during the pandemic
- PROSPECTS AND OPPORTUNITIES
- Malaysia to welcome several new openings as players invest in ecotourism
- Full recovery predicted for hotels by 2025, though players likely to raise rates
- CATEGORY DATA
- Table 39 Lodging (Destination) Sales: Value 2017-2022
- Table 40 Lodging (Destination) Online Sales: Value 2017-2022
- Table 41 Hotels Sales: Value 2017-2022
- Table 42 Hotels Online Sales: Value 2017-2022
- Table 43 Other Lodging Sales: Value 2017-2022
- Table 44 Other Lodging Online Sales: Value 2017-2022
- Table 45 Lodging (Destination) Outlets: Units 2017-2022
- Table 46 Lodging (Destination) Rooms: Number of Rooms 2017-2022
- Table 47 Lodging (Destination) by Incoming vs Domestic: % Value 2017-2022
- Table 48 Hotels NBO Company Shares: % Value 2017-2021
- Table 49 Hotel Brands by Key Performance Indicators 2022
- Table 50 Forecast Lodging (Destination) Sales: Value 2022-2027
- Table 51 Forecast Lodging (Destination) Online Sales: Value 2022-2027
- Table 52 Forecast Hotels Sales: Value 2022-2027
- Table 53 Forecast Hotels Online Sales: Value 2022-2027
- Table 54 Forecast Other Lodging Sales: Value 2022-2027
- Table 55 Forecast Other Lodging Online Sales: Value 2022-2027
- Table 56 Forecast Lodging (Destination) Outlets: Units 2022-2027
- BOOKING IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Booking begins to bounce back amid relaxed restrictions in 2022
- Mayflower leads overall with Expedia number one in travel intermediaries online; players develop diverse strategies to capture new consumers post-pandemic
- PROSPECTS AND OPPORTUNITIES
- Digital developments to drive growth in booking while diversification remains central to progress
- Full recovery set for 2024 with online sales driving growth and prompting a greater shift towards omnichannel solutions
- CATEGORY DATA
- Table 32 Booking Sales: Value 2017-2022
- Table 33 Business Travel Sales: Value 2017-2022
- Table 34 Leisure Travel Sales: Value 2017-2022
- Table 35 Travel Intermediaries NBO Company Shares: % Value 2017-2022
- Table 36 Forecast Booking Sales: Value 2022-2027
- Table 37 Forecast Business Travel Sales: Value 2022-2027
- Table 38 Forecast Leisure Travel Sales: Value 2022-2027