Travel in Kenya
The damaging impact of COVID-19 on travel in Kenya began in mid-March 2020 with the suspension of flights and border closures leading to a steep drop in inbound tourist flows. In-country travel restrictions also limited opportunities for companies to cushion the blow by targeting domestic tourists, while the forced closure of retail and leisure outlets and the dusk-to-dawn curfew caused further damage. These conditions effectively halted the tourism industry until June 2020, when the government...
Euromonitor International's Travel in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Travel in Kenya
- Euromonitor International
- October 2020
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- COVID-19 impact on travel
- COVID-19 country impact
- Company response to COVID-19: Airlines and hotels
- Impact of COVID-19 on online bookings and travel intermediaries
- What next for travel?
- CHART 1 Inbound Receipts: 2020-2025
- CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
- MARKET DATA
- Table 1 Annual Leave: Volume 2015-2020
- Table 2 Travellers by Age: Number of People 2015-2020
- Table 3 Seasonality: Number of People 2015-2020
- Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
- Table 5 Other Transport Sales: Value 2015-2020
- Table 6 Other Transport Online Sales: Value 2015-2020
- Table 7 Forecast Other Transport Sales: Value 2020-2025
- Table 8 Forecast Other Transport Online Sales: Value 2020-2025
- Table 9 Activities and Experiences: Value 2015-2020
- Table 10 Forecast Activities and Experiences: Value 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- KEY DATA FINDINGS
- 2020 IMPACT
- Closed borders causes inbound and outbound flights to plummet in 2020
- Domestic tourism from affluent regions restricted, though hope for category recovery
- RECOVERY AND OPPORTUNITIES
- Local economic constraints and currency devaluation will hinder recovery into the forecast period
- Safety will become a priority for attracting inbound tourists into the forecast period
- CATEGORY DATA
- Table 11 Inbound Arrivals: Number of Trips 2015-2020
- Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
- Table 13 Inbound City Arrivals 2015-2020
- Table 14 Inbound Receipts: Value 2015-2020
- Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
- Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
- Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
- Table 18 Forecast Inbound Receipts: Value 2020-2025
- Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
- Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
- Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
- Table 22 Domestic Expenditure: Value 2015-2020
- Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
- Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
- Table 25 Forecast Domestic Expenditure: Value 2020-2025
- Table 26 Outbound Departures: Number of Trips 2015-2020
- Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
- Table 28 Outbound Expenditure: Value 2015-2020
- Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
- Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
- Table 31 Forecast Outbound Expenditure: Value 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Border closures ground planes in 2020, with Kenya Airways kept afloat by government bailout
- Burgeoning charter flight companies pushed back by restrictions
- RECOVERY
- Safety measures will be important to reassure consumers to return to the air
- CATEGORY DATA
- Table 32 Airlines Sales: Value 2015-2020
- Table 33 Airlines Online Sales: Value 2015-2020
- Table 34 Airlines: Passengers Carried 2015-2020
- Table 35 Airlines NBO Company Shares: % Value 2016-2020
- Table 36 Charter Airlines Brands by Key Performance Indicators 2020
- Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
- Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
- Table 39 Forecast Airlines Sales: Value 2020-2025
- Table 40 Forecast Airlines Online Sales: Value 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Steep drop in inbound tourists reduces need for car rentals
- The shift online may impact car rental company partnerships
- RECOVERY AND OPPORTUNITIES
- Car rental companies may face threat from ride-hailing services
- Mobile online services will be key into the forecast period
- CATEGORY DATA
- Table 41 Car Rental Sales: Value 2015-2020
- Table 42 Car Rental Online Sales: Value 2015-2020
- Table 43 Structure of Car Rental Market 2015-2020
- Table 44 Car Rental NBO Company Shares: % Value 2016-2020
- Table 45 Car Rental Brands by Key Performance Indicators 2020
- Table 46 Forecast Car Rental Sales: Value 2020-2025
- Table 47 Forecast Car Rental Online Sales: Value 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Lodging has seen a steep decline in bookings due to reduced inbound tourist flows
- Shift to online services was accelerated due to COVID-19 restrictions
- RECOVERY AND OPPORTUNITIES
- Growth of luxury hotel industry expected to be stalled as consumers switch to lower cost options
- Hygiene and safety will be a vital part of recovery for lodging companies into the forecast period
- CATEGORY DATA
- Table 48 Lodging Sales: Value 2015-2020
- Table 49 Lodging Online Sales: Value 2015-2020
- Table 50 Hotels Sales: Value 2015-2020
- Table 51 Hotels Online Sales: Value 2015-2020
- Table 52 Other Lodging Sales: Value 2015-2020
- Table 53 Other Lodging Online Sales: Value 2015-2020
- Table 54 Lodging Outlets: Units 2015-2020
- Table 55 Lodging: Number of Rooms 2015-2020
- Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
- Table 57 Hotels NBO Company Shares: % Value 2016-2020
- Table 58 Hotel Brands by Key Performance Indicators 2020
- Table 59 Forecast Lodging Sales: Value 2020-2025
- Table 60 Forecast Lodging Online Sales: Value 2020-2025
- Table 61 Forecast Hotels Sales: Value 2020-2025
- Table 62 Forecast Hotels Online Sales: Value 2020-2025
- Table 63 Forecast Other Lodging Sales: Value 2020-2025
- Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
- Table 65 Forecast Lodging Outlets: Units 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 causes steep drop in revenue for travel intermediaries due to low inbound and domestic tourism flows
- Travel intermediaries are shifting operations online due to COVID-19 restrictions, catering to more tech-savvy consumers
- RECOVERY AND OPPORTUNITIES
- Optimising online operations and m-commerce will be vital into the forecast period, with competition fierce
- Flexibility will be a focus point into the forecast period
- CATEGORY DATA
- Table 66 Travel Intermediaries Sales: Value 2015-2020
- Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
- Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
- Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
- Table 70 Online Travel Sales to Residents: Value 2015-2020
- Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
- Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
- Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
- Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
- Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
- Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025