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Travel in Kenya

Travel in Kenya

Kenya’s already strong reputation as a major international tourist destination continues to improve, with the building of new hotels and conference facilities, the expansion of air routes into and out of the country and the development of digital marketing and e-commerce all supporting positive growth across the travel industry in 2019. In particular, Kenyan Airways continued to widen access to the country during the year with the addition of new routes into Europe and the implementation of code...

Euromonitor International's Travel in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Travel in Kenya
Euromonitor International
September 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Travel in Kenya Continues To Register Sustainable Positive Growth
Rising Interest in M-commerce Set To Underpin Growth in Online Sales
Upmarket Hotels Under International Brands Continue To Proliferate
Mobile Apps Becoming Increasingly Essential for Car Rental Players
Strong Growth Predicted Despite the Shadow Cast by the Security Threats
SWOT
Summary 1 Destination Kenya: SWOT
Market Data
Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024
Sources
Summary 2 Research Sources
Headlines
Prospects
Easing of VISA Requirements Boosts Growth in Inbound Arrivals
Expansion of Kenya Airways' Route Network To Support Arrivals Growth
Effective Promotion of Kenya Abroad and at Home To Boost Tourism Flows
Category Data
Table 11 Inbound Arrivals: Number of Trips 2014-2019
Table 12 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 13 Inbound City Arrivals 2014-2019
Table 14 Inbound Receipts: Value 2014-2019
Table 15 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 16 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 18 Forecast Inbound Receipts: Value 2019-2024
Table 19 Domestic Trips by Destination: Number of Trips 2014-2019
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 22 Domestic Expenditure: Value 2014-2019
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 25 Forecast Domestic Expenditure: Value 2019-2024
Table 26 Outbound Departures: Number of Trips 2014-2019
Table 27 Outbound Departures by Destination: Number of Trips 2014-2019
Table 28 Outbound Expenditure: Value 2014-2019
Table 29 Forecast Outbound Departures: Number of Trips 2019-2024
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 31 Forecast Outbound Expenditure: Value 2019-2024
Headlines
Prospects
Charter Incentive Programme To Make Travel To Kenya More Affordable
Low Cost Carriers Outperforms Scheduled Airlines, Further Growth Ahead
Better Connectivity Through Commercial Partnerships
Category Data
Table 32 Airlines Sales: Value 2014-2019
Table 33 Airlines Online Sales: Value 2014-2019
Table 34 Airlines: Passengers Carried 2014-2019
Table 35 Airlines NBO Company Shares: % Value 2015-2019
Table 36 Charter Airlines Brands by Key Performance Indicators 2019
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 39 Forecast Airlines Sales: Value 2019-2024
Table 40 Forecast Airlines Online Sales: Value 2019-2024
Headlines
Prospects
Economic Growth Positive News for Car Rental During the Forecast Period
Online Bookings To Become the New Frontier of Competition in Car Rental
Mobile Platforms Likely To Form the Core of the Online Car Rental Offer
Category Data
Table 41 Car Rental Sales: Value 2014-2019
Table 42 Car Rental Online Sales: Value 2014-2019
Table 43 Structure of Car Rental Market 2014-2019
Table 44 Car Rental NBO Company Shares: % Value 2015-2019
Table 45 Car Rental Brands by Key Performance Indicators 2019
Table 46 Forecast Car Rental Sales: Value 2019-2024
Table 47 Forecast Car Rental Online Sales: Value 2019-2024
Headlines
Prospects
Rising Demand for Hotels Continues To Spur the Hotel Construction Boom
Dynamic Growth in Short-term Rentals Set To Continue
Growing Business and Mice Tourism Flows Spurring Investment in Hotels
Category Data
Table 48 Lodging Sales: Value 2014-2019
Table 49 Lodging Online Sales: Value 2014-2019
Table 50 Hotels Sales: Value 2014-2019
Table 51 Hotels Online Sales: Value 2014-2019
Table 52 Other Lodging Sales: Value 2014-2019
Table 53 Other Lodging Online Sales: Value 2014-2019
Table 54 Lodging Outlets: Units 2014-2019
Table 55 Lodging: Number of Rooms 2014-2019
Table 56 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 57 Hotels NBO Company Shares: % Value 2015-2019
Table 58 Hotel Brands by Key Performance Indicators 2019
Table 59 Forecast Lodging Sales: Value 2019-2024
Table 60 Forecast Lodging Online Sales: Value 2019-2024
Table 61 Forecast Hotels Sales: Value 2019-2024
Table 62 Forecast Hotels Online Sales: Value 2019-2024
Table 63 Forecast Other Lodging Sales: Value 2019-2024
Table 64 Forecast Other Lodging Online Sales: Value 2019-2024
Table 65 Forecast Lodging Outlets: Units 2019-2024
Headlines
Prospects
Rising Internet and Smartphone Penetration Support Online Sales Growth
Mobile Sales Expected To Emerge Strongly in Travel Intermediaries
More Targeted Products Set To Support Sales Growth in Intermediaries
Category Data
Table 66 Travel Intermediaries Sales: Value 2014-2019
Table 67 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 68 Intermediaries Leisure Online Sales: Value 2014-2019
Table 69 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 70 Online Travel Sales to Residents: Value 2014-2019
Table 71 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 72 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 75 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

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