Travel Intermediaries in Western Europe
The market for travel intermediaries in Western Europe is characterised by intense price competition thanks to the online travel agents and their meta search platforms providing price comparisons. Priceline is the dominant player with its Booking.com brand and, combined with disruptors like Airbnb, has driven strong growth in intermediaries lodging sales. The future outlook will continue to be challenging and driven by price, as direct suppliers aim to take back control of their distribution.
Euromonitor International's Travel Intermediaries in Western Europe global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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