Traditional Toys: Licensing Becomes Core Driver of Growth
2015 saw licensed toy sales reach new heights due largely to the success of Star Wars, but is there room for further growth? The outlook is positive as the proliferation of smartphones and glut of new media content have made licensed toys more engaging than ever, especially as more markets cater to multigenerational and locally popular licences. Licensed toy growth is enticing new market entries, which will further grow licensed toy sales and create a self-sustaining cycle of licensed toy growth...
Euromonitor International's Traditional Toys: Licensing Becomes Core Driver of Growth global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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