Traditional toys and games sales have rebounded in Western Europe as stabilising economies throughout the region as well as the growing interest in licensed products have helped to lift the market. However, declining birth rates will continue to hinder the region’s growth potential, intensifying the need for toy makers and retailers to focus efforts on the remaining growth areas of traditional toys and games such as STEAM, interactive toys, and toys targeted towards adults.
Euromonitor International's Traditional Toys and Games in Western Europe global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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