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Traditional Toys and Games in Sweden

Traditional Toys and Games in Sweden

2018 witnessed a further significant increase in value share for the online channel in traditional toys and games. Store-based retailers have been slow to adapt to changing consumer behaviour and thus need to implement an omni-channel strategy. Households with small children have become ever more likely to shop online as it is quick, convenient and saves both money and time. The category is seeing a particular rise in sales of goods of Chinese and non-EU origin, with this being a particular conc...

Euromonitor International's Traditional Toys and Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Traditional Toys and Games in Sweden
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Swedes Increasingly Buying Traditional Toys and Games Online
Games and Puzzles One of the Few Categories To Record A Positive Performance Thanks in Part To the kidult Trend
Demographic Trends Set To Favour Traditional Toys and Games Over the Forecast Period
Competitive Landscape
Leading Player Lego Strengthens Its Position Following A Slight Decline in Share the Previous Year
Barbie Records Double-digit Value Sales Growth Thanks To Ongoing Innovation and Modernisation
Amo Toys Again Records the Strongest Percentage Growth While Teddykompaniet I Båstad Gains Ground in Plush
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Industry Continues To Be Driven by Video Games As Traditional Toys and Games Suffer A Further Decline in Sales
Video Games Benefiting From the Growing kidult Trend But Also Facing Challenges Related To Health and Wellness Concerns
Activision Blizzard Maintains Its Lead But Loses Share As Electronic Arts and Bergsala Gain Ground
Collapse of Store-based Retailers Br and Toys r US Drives A Further Shift Towards the Online Channel
Forecast Period Growth To Continue To Be Mainly Driven by Video Games
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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