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Traditional Toys and Games in South Africa

Traditional Toys and Games in South Africa

Children have become more active on video games and mobile devices and are spending more screen-time on television and online platforms such as DStv, Showmax, YouTube and Netflix that have popular child-specific content. 2018 was considered a tough year for traditional toys and games sales as many toy retailers registered the lowest growth in the past five-year period. The low growth was driven by weak economic conditions and a tough political climate that added to price fluctuations and increas...

Euromonitor International's Traditional Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Traditional Toys and Games in South Africa
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increasing Digitalisation and Challenging Economic Conditions Mean Slower Growth in Traditional Toys and Games
Leading Global Licences and Shopping Convenience Attract Consumer Spending on Traditional Toys and Games
Traditional Toys and Games With A High Value Proposition Preferred by Parents
Competitive Landscape
Just Fun Group and Prima Toys Lead Traditional Toys and Games
Traditional Toys and Games Retailers Such As Hamleys Impacted by Weak Economic Climate
Direct Distribution of Toys and Games To Grocery Retailers Drives Channel Growth
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Digital Trends Boost Video Games, But Growth Slows in Traditional Toys and Games
Global Trends Reflected in South African Market
Utility Above Price and Optimal Returns on Floorspace Remain Crucial To Performance
Supermarkets and Hypermarkets Increase Traditional Toys Shelf Space
in the Digital Age, More Children Are Expected To Be Active in Mobile and Online Gaming Over the Forecast Period
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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