Market Research Logo

Traditional Toys and Games in South Africa

Traditional Toys and Games in South Africa

It is anticipated that parents will continue spending on toys and games that guarantee quality, as they tend to want the best for their children. Parents are aware of high average price points for many toys; thus, they expect the product to be of high quality and durability. In turn, retailers are realising this and consequently implementing promotional activities throughout the year to encourage sales, especially during the holiday months and festive season. Product ranges remain a key factor i...

Euromonitor International's Traditional Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TRADITIONAL TOYS AND GAMES IN SOUTH AFRICA
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Parents Are More Concerned About Product Utility Than Price
Construction Remains the Most Dynamic Category With Leading Brands Remaining Relevant
Local Toys r US Franchise Continues Business As Usual
Competitive Landscape
International Brands Dominate As Licensing Agreements and Global Preferences Persist
Traditional Toys and Games Stores Still Leads, While Internet Retailing Gains Traction
Regional Players Remain Relevant With Distribution Deals
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Executive Summary
Brand Value and Reinvention Crucial for Continued Growth of Toys and Games Industry in South Africa
Toys and Games Industry Continues To Grow Despite Local Economic Challenges
Innovation and Cross-industry Convergence Reflect Positive Sentiments
Price Comparisons Encouraging for Online Retailing Channel
Reinvention Is Key To Remaining Relevant
Market Data
Table 13 Sales of Toys and Games by Category: Value 2012-2017
Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report