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Traditional Toys and Games in Romania

TRADITIONAL TOYS AND GAMES IN ROMANIA
Euromonitor International
June 2016
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Lego Romania SRL in Toys and Games (romania)
Strategic Direction
Key Facts
Summary 1 Lego Romania SRL: Key Facts
Summary 2 Lego Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 LEGO Romania SRL: Competitive Position 2015
Noriel Impex SRL in Toys and Games (romania)
Strategic Direction
Key Facts
Summary 4 Noriel Impex SRL: Key Facts
Summary 5 Noriel Impex SRL: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Noriel Impex SRL: Private Label Portfolio
Competitive Positioning
Summary 7 Noriel Impex SRL: Competitive Position 2015
Executive Summary
Strong Demand for Toys and Games in Romania
Licencing Is A Winning Strategy
Mattel, Hasbro and Lego Lead Sales
Chained Retailers Bolster High Sales
More Years of Growth To Come
Key Trends and Developments
Fast-paced Economic Growth and Population Decline
Traditional Toys and Games Stores Holds Its Ground As Preferred Channel
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources

Traditional Toys and Games in Romania

The popularity of traditional toys and games was positively impacted by the rapid proliferation of specialist retailers and also by the expanding product portfolios of popular outlets such as hypermarkets. Constant product launches and the influence of the media (licenced traditional toys and games being on the rise) made a positive contribution to the category. In 2015, traditional toys and games continued to expand, reaching value sales of RON642 million (6% current value growth).

Euromonitor International's Traditional Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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