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Traditional Toys and Games in Poland

Traditional Toys and Games in Poland

In 2018, traditional toys and games continued to benefit from the strong Polish economy. Higher employment, rising salaries and the government’s new child benefit programme all served to increase consumer confidence and spending power, in turn having a positive impact on sales of products such as children’s clothes, books and traditional toys and games. In addition, rising disposable incomes enabled a shift towards more expensive, often electronic, traditional toys and games, particularly in cat...

Euromonitor International's Traditional Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Traditional Toys and Games in Poland
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales of Traditional Toys and Games Supported by A Strong Economy and Favourable Demographics
Toys With A Surprise Or Steam Element Appeal To Both Children and Parents Alike
Increasing Importance of Safety Leads To Some Consumers Shunning Toys Originating From Asia
Competitive Landscape
Lego Polska Remains the Leading Player in A Fragmented Competitive But Continues To Lose Share
Local Manufacturer Cobi Grows Its Share in Several Categories Thanks To Increasing Consumer Trust in the Quality of Its Products
Lol Surprise! Continues To Outperform Barbie in Dolls and Accessories
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Another Strong Performance From Toys and Games in 2018 Thanks To the Robust Economy
Increasingly Digital Society Fuels the Growth of Electronic Toys
Leading Player Sony Computer Entertainment Continues To Lose Share As Local Companies Grow in Popularity
Store-based Retailing Continues To Dominate Distribution But the Online Channel Is Rapidly Narrowing the Gap
Stronger Growth Predicted for Toys and Games Over the Forecast Period With Innovation and New Product Developments Retaining Interest
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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