Traditional Toys and Games in Latin America
Macroeconomic and political instability along with currency devaluation pushed Latin American traditional toys and games sales growth into negative territory in 2016, disrupting the years of high sales growth the region had been experiencing. The outlook for the region will not improve in the near future, and toy makers will need to adapt in order to better appeal to increasingly cost-conscious parents, offering more products with a wider and lower range of price points.
Euromonitor International's Traditional Toys and Games in Latin America global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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