Traditional toys and games in Japan continuously declined to reach JPY560 billion in 2016, first decline in the last three years since 2013. Some categories, such as dolls and accessories, model vehicles, and plush toys recorded positive current value growth, although this growth was not enough to compensate for the 22% contraction registered in dress-up and role play. Yo-Kai Watch was launched in Japan in 2014, which led to an instant sales performance of the category as a whole. After two year...
Euromonitor International's Traditional Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Traditional Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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