Traditional toys and games posted current value growth of just 1% in 2016, primarily due to three factors: slower licensed product value growth, the declining birth rate and growing saturation within construction. Indeed, the latter category, which had been growing at double-digit pace, grew by just 2% in 2016, with sales of new popular licences not being sufficient to off-set falling value sales for the key 2015 licenced Star Wars and Frozen ranges.
Euromonitor International's Traditional Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Traditional Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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