Increasing emphasis on child development as well as stabilising economies throughout Eastern Europe helped the region’s market for traditional toys and games rebound in 2016. However, the market still faces significant headwinds due to declining birth rates and increased competition from video games. Manufacturers and retailers will need to concentrate on the remaining growth areas of traditional toys and games such as STEAM, high-tech and interactive toys, and toys targeted towards adults.
Euromonitor International's Traditional Toys and Games in Eastern Europe global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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