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Traditional Toys and Games in Eastern Europe

Traditional Toys and Games in Eastern Europe

Increasing emphasis on child development as well as stabilising economies throughout Eastern Europe helped the region’s market for traditional toys and games rebound in 2016. However, the market still faces significant headwinds due to declining birth rates and increased competition from video games. Manufacturers and retailers will need to concentrate on the remaining growth areas of traditional toys and games such as STEAM, high-tech and interactive toys, and toys targeted towards adults.

Euromonitor International's Traditional Toys and Games in Eastern Europe global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
    • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Traditional Toys and Games in Eastern Europe
Euromonitor International
August 2017
Introduction
INTRODUCTION
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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