Market Research Logo

Traditional Toys and Games in Brazil

Traditional Toys and Games in Brazil

2017 marked two different scenarios for traditional toys and games. In the first half of the year, decline followed by recovery in the second half offset the year’s losses. Some positive economic elements such as appreciation of Brazilian currency (BRL), stabilisation of inflation and measures to boost consumption were beneficial to traditional toys and games. Another positive factor was the element of seasonal dates throughout the second half of the year with Children’s Day, Christmas and the e...

Euromonitor International's Traditional Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TRADITIONAL TOYS AND GAMES IN BRAZIL
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Traditional Toys and Games Continues To Stagnate
New Value Proposition and Social Media Are Driving Novel Brands
Traditional Toys and Games Stores Remains Dominant Channel
Competitive Landscape
Mattel and Hasbro Remain Leaders
Toys Are Viewed by Manufacturers As Just One Path To Attract Consumers
Experience-motivated Toys Are Gaining Traction
Category Data
Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022
Executive Summary
Modest Growth in Traditional Games Contrasts With Double-digit Growth Within Some Categories of Video Games
Entertainment Effect Has Striking Impact on Toys and Games
Licensed Brands Increase Their Dominance
Channel Dynamics Between Traditional Toys and Games Vary Considerably
Toys and Games Is Set To Recover From Losses of Economic Crisis
Market Data
Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Table 23 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 24 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 25 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 26 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 27 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 28 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 29 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 30 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 31 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 32 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 33 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 34 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report