Traditional Toys and Games in Asia Pacific
Asia Pacific is the second largest traditional toys and games market globally and is set to expand its footprint on the industry due to China, where toys are increasingly viewed as child development tools. Other emerging markets in the region with high income and child population growth will also hold promise for toy makers, but only if they can overcome increasing age compression. Developed markets in the region hold less potential, but will have bright spots in licensing and toys for adults.
Euromonitor International's Traditional Toys and Games in Asia Pacific global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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