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Traditional Toys and Games in Asia Pacific

Traditional Toys and Games in Asia Pacific

Asia Pacific is the second largest traditional toys and games market globally and is set to expand its footprint on the industry due to China, where toys are increasingly viewed as child development tools. Other emerging markets in the region with high income and child population growth will also hold promise for toy makers, but only if they can overcome increasing age compression. Developed markets in the region hold less potential, but will have bright spots in licensing and toys for adults.

Euromonitor International's Traditional Toys and Games in Asia Pacific global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Traditional Toys and Games in Asia Pacific
Euromonitor International
June 2017
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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