Traditional Toys and Games in the US

Traditional Toys and Games in the US

Blind collectibles in both dolls and actions figures have generally been popular with consumers in the US. The main companies behind this growth derived many of their products from licenced properties, attracting many different consumers. The forecast for the dolls category in the US was derived from vast growth opportunities for blind collectables, which witnessed significant growth in 2019. Companies like MGA entertainment keep consumers engaged by constantly producing more variations of their...

Euromonitor International's Traditional Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Traditional Toys and Games in the US
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Blind collectibles continue to gain popularity
STEM and educational toys offer strongest growth potential
Hasbro continues to dominate with diversified brand portfolio
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
EXECUTIVE SUMMARY
Traditional toys growth continues to slow as video games sales surge
Hometainment trend in response to pandemic accelerates digital shift
Nintendo revenue boosted by Switch console offerings
E-commerce increasingly key to omni-channel sales strategy
Rising demand for video games to continue driving growth
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2014-2019
Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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