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Trademe Group Ltd in Retailing (New Zealand)

Trademe Group Ltd in Retailing (New Zealand)

Trademe Group is expected to continue to invest in internet retailing over the forecast period, with a focus on its mobile platform. Changes in design and functionality, for example free photo posting on all listings and a more simplified pricing structure, resulted in better sales in 2016. In addition, Trademe Group is expected to continue to diversify into different service offerings and expand the operation of its acquisitions in the review period, such as its insurance business.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TRADEME GROUP LTD IN RETAILING (NEW ZEALAND)
Euromonitor International
December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Company Background
Digital Strategy
Summary 1 Trademe Group Ltd: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Trademe Group Ltd: Competitive Position 2016

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